The Head of Content, PlayCasino is responsible for creating and driving the global PlayCasino content strategy and roadmap. PlayCasino content includes all of IGT’s digital casino games - including slots, table games, and video poker - which are distributed to digital casino operators across the world. This role will work closely with internal and external stakeholders to ensure an optimized content strategy and roadmap across global regions, with the intent to maximize PlayCasino’s market position and business results.
This role requires deep knowledge and intuition about the digital casino market, including competitive dynamics, industry trends, customer motivations, and player behaviors, with a keen understanding of differences by global region. It also requires an understanding of the regulatory and social factors that influence the industry, and the ability to develop and deliver content strategies accordingly.
The role further requires an ongoing assessment and prioritization of 3rd party content providers and games that can contribute to the roadmap via the PlayCasino 3rd party content program, including providing guidance to 3rd parties to ensure they deliver in alignment with the overall content strategy.
This role will lead a team of Content Managers designed to support the overall goals of the position, including ensuring: 1) highly-attuned regional content expertise, 2) a strong portfolio mix of both omnichannel and original content, 3) active local stakeholder engagement and alignment, and 4) support for go-to-market activities in each region.
· Passion for games with a deep understanding of player motivations and behaviors
· Ability to dissect and evaluate detailed game elements and player experiences, with an “eye” for what makes a game good
· Creative and innovative thinker with the ability to drive high-potential game concepts and features
· Deep comfort with data; can identify and learn from data-driven insights
· Understanding of the key distinctions that drive land-based casino content versus digital casino content, with the ability to steer omnichannel strategies accordingly
· Strong business savvy; able to think commercially
· Demonstrated experience working productively across time zones
· Exhibited ability to coach, mentor, and positively influence others
· Role model for transparency, accountability, integrity, and effective communication