VP of Integrated Marketing
Misfits Gaming Group (MGG) is a premier esports platform coupled with a millennial and gen-z focused media and content engine. We compete in some of the most successful video game titles worldwide and are permanent partners in three franchised esports leagues: Riot Games' League of Legends European Championship (Misfits Gaming), Activision-Blizzard's Overwatch League (Florida Mayhem), and Activision-Blizzard's Call of Duty League (Florida Mutineers). MGG utilizes world-class management and a deep understanding of the esports and video gaming ecosystem to establish fruitful partnerships with international brands and organizations, and a commitment to growth through the players and the community.
Misfits Gaming Group is looking for a VP of Integrated Marketing to join our team and drive integrated marketing efforts with our sales and marketing teams.
Responsibilities
- Develop and execute marketing plans for sales teams to monetize against
- Come up with tentpole initiatives for organization to market/sell
- Work with partnerships and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations
- Create and ideate shows for clients
- Ensure plan/execution details are updated weekly within marketing briefs/plans/production/delivery so team and all relevant departments and/or partners know plan details/approaching deadlines
- Spearhead marketing partnerships with external companies
- Participate in strategy development and idea generation across the organization
- Create sales collateral and materials
Requirements
- Client-service mindset; agency experience a plus
- Excellent presentation and communication skills
- Strong analytical capability; skilled at deriving insights from data
- Candidate must demonstrate strong broadcast and online experience and be familiar with emerging media and new technology platforms
Perks & Benefits
- Competitive salary and benefits
- Fast paced and growing industry
- Work with the most experienced people in gaming, media and esports