Misfits Gaming Group

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VP of Integrated Marketing

Boca Raton, FL
Marketing/Content

Misfits Gaming Group (MGG) is a premier esports platform coupled with a millennial and gen-z focused media and content engine. We compete in some of the most successful video game titles worldwide and are permanent partners in three franchised esports leagues: Riot Games' League of Legends European Championship (Misfits Gaming), Activision-Blizzard's Overwatch League (Florida Mayhem), and Activision-Blizzard's Call of Duty League (Florida Mutineers). MGG utilizes world-class management and a deep understanding of the esports and video gaming ecosystem to establish fruitful partnerships with international brands and organizations, and a commitment to growth through the players and the community.

Misfits Gaming Group is looking for a VP of Integrated Marketing to join our team and drive integrated marketing efforts with our sales and marketing teams.

Responsibilities


  • Develop and execute marketing plans for sales teams to monetize against
  • Come up with tentpole initiatives for organization to market/sell
  • Work with partnerships and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations
  • Create and ideate shows for clients
  • Ensure plan/execution details are updated weekly within marketing  briefs/plans/production/delivery so team and all relevant departments and/or partners know plan details/approaching deadlines
  • Spearhead marketing partnerships with external companies
  • Participate in strategy development and idea generation across the organization
  • Create sales collateral and materials

Requirements


  • Client-service mindset; agency experience a plus
  • Excellent presentation and communication skills
  • Strong analytical capability; skilled at deriving insights from data
  • Candidate must demonstrate strong broadcast and online experience and be familiar with emerging media and new technology platforms

Perks & Benefits

  • Competitive salary and benefits
  • Fast paced and growing industry
  • Work with the most experienced people in gaming, media and esports

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